Re: Mixed Techno-PR

CJT Enterprises one ( )
Sun, 25 Jan 1998 09:24:33 -0800 (PST)

On Sun, 25 Jan 1998, Roger Natanaelsson wrote:

> Marketing a F/E unit, I would start in my garage (Apple/Macintosh did)
> and supply my 'local area' and friends. As for dealers, I insist
> that they operate from a garage...thats part of strategy.A new way
> of marketing, very basic.We guys stick to garages. Even the size
> of garage have to be set, just to keep operation small. Rather more
> garages than big.

That's exactly what I was talking about earlier --- using small-time
dealers to sell products directly (although not necessarily 'out of a
garage')... but you got the gist of it, I guess.